THE CHALLeNGE“I’m the successor to my parents’ well established olive oil importing business. It’s been a healthy business for years, and I would like to explore modernizing the brand presence for a new audience. Any ideas?”
THE ApproachExcavate the health benefits of olive oil coupled with the importance of packaging and shelf appeal to a younger generation in a visual thought exercise that repositions the venerable brand as a gut health solution and cool kitchen staple.
THE DeliverablesLogo Development • Positioning pitch to visualize opportunities • Visual brand application across products and brand assets
