The Challenge“I’m the successor to my parents’ well established olive oil business. It’s been a healthy business for years, but I would like to modernize the brand and see if I can reach a new audience. Any ideas?”
—Owner, Stutz Olive Olive
The Approach
Understanding that the opportunity in exploiting the health benefits of olive oil and the importance of packaging and shelf appeal to a younger generation, we knew repositioning the venerable brand as a gut health solution as well as kitchen staple was the angle.
The Deliverables
