The QUESTION

“We’re hosting our international marketing partners around monetizing the brand ‘Beyond The Bottle.’ May we engage you to develop and moderate the conversation for participants Under Armor, Victoria’s Secret, and Absolut?”

— Sr. Manager Licensing for Pepsico Company

The Approach

Shaped to the client’s request, we curated an agenda to get the participants involved and the spectators’ wheels turning on the commercial possibilities outside conventional soda sales.

The Deliverables

Blue-sky brainstorm on topics, talking points, and tactics • Agenda for event program • Defining the thought-starters, conversational points of intersection, and participant-specific questions • Design of printed materials