THE CHALLeNGE

“I founded and built two business entities. It’s time to define and differentiate them for growth. I want everyone I collaborate with to ‘get it.’ Will you craft an efficient brand proposition for each to clearly communicate the specific value and purpose?”

- Founder Hitha Herzog

THE APPROACH

Having seen too many clients spend excessive money and time on the traditional branding agency model, we developed a proprietary process - The Concept Capture - in which we build a straight forward branding blueprint identifying the major touchstones concisely and commercially coherent. 

THE Deliverables

Bundling several services, we started by developing two distinct aesthetic directions including color palettes, logo work, and font exploration. To follow, language and positioning points for each brand, comprising brand promise, brand purpose, key credentials, products & services, exemplary practices, brand characteristics, tone and voice, UPIs. The final result, an actionable brand proposition wrapped up in a bow.