The Challenge

“I’ve been given the responsibility of setting the stage for our seasonal design development, strategically and commercially, are you able to craft the language and build out the presentation for us?”

- VP of Design, Inclusion, & Consumer Innovation for Hasbro

the approach

A sharp and directional Consumer Culture Primer to illustrate to the team the Conversations to Have, the Shifts to Watch, the Businesses to Champion, and a handful of Creative Directions to pursue.    

the DELIVERABLES

Share out of project background and exchange of ideas • Proposed outline for flow and format of the presentation for approval • Three rounds of content definition and image selection • Branding and designing of final file to specification