THE CHALLeNGE“We’re looking to refresh our brand deck. We have a rough draft of what we want to say and will send you logos, fonts and image direction. Will you clean it up, organize it, and turn it around swiftly?”
THE ApproachDevelop two angles for the brand’s marketing presentation. First a smoothing out of language in the existing brand voice, with a top edit to support and strengthen; next, an alternative tone with bolder graphics and more commercial messaging.
THE DeliverablesTwo design options for the final presentation deck •Copy clean up and organization of information • Introduction of new design elements
