The Challenge “We’re looking to refresh our brand deck. We have a rough draft of what we want to say and will send you logos, fonts and image direction. Will you clean it up, organize it, and turn it around swiftly?”
—Chief Operating Officer, Five Wits Haircare
The Approach
Two options provided. The first, smoothing out language with at top edit and building to the brand prescription; the second, offering an alternative with punchy graphics and a neutral, commercial voice.
The Deliverables