THE CHALLeNGE“I’m opening a contemporary clothing store in Denver and I want a distinct visual identity that will resonate with a fashion and design conscious audience. Are you able to develop a modern aesthetic to express this?”
THE ApproachCraft a brand presence to reflect the store’s approachable yet elevated retail aspirations, while projecting a clean, confident, versatile image that lets the product and space take center stage.
THE DeliverablesLogo design • Color palette • Visual system development • Signage and packaging applications • Store and marketing collateral • Digital and social assets
