THE CHALLeNGE

"I'm opening a contemporary clothing store based in Denver, Colorado and I want a distinct visual identity that will resonate with a fashion-forward, design-conscious audience. Are you able to develop a modern aesthetic for me?”

- Owner, Dame

THE APPROACH

To reflect the store's approachable yet elevated retail aspirations, and project a clean, confident, versatile brand presence that let the product and space take center stage.

THE Deliverables

Logo Design • Color Palette • Visual System Development • Signage • In-Store Collateral • Digital Assets