“We’re hosting our international marketing partners around monetizing the brand ‘Beyond The Bottle.’ May we engage you to develop and moderate the conversation for participants Under Armor, Victoria’s Secret, and Absolut?”
— Sr. Manager Licensing for Pepsico Company
For PepsiCo’s “Beyond The Bottle” initiative, we created and led a discussion with international marketing partners. Our role was to shape the content, structure the flow, and ensure the conversation was both engaging and strategically aligned.
Deliverables
Designed a panel agenda tailored to brand objectives
Developed incisive prompts and points of intersection to spark dialogue
Crafted brand-specific questions to ensure relevance for each participant
Moderated the session with balance, pace, and polish
